A New Year, A New Look

After spending the first 5 years of our company existence focused on the marketing needs of other organizations, we have finally taken the time to focus on our own marketing. We are currently working on the redesign of our website and company materials to create a new identity for ourselves. The whole team is really excited about this fresh new look. Instead of the long name "Alston Marketing Group" we have decided to use the acronym "AM+G" which adds a little edge and trendiness to our identity. We even tweaked our colors a bit, from the orange and brown to red, brown and white.

I particularly like the new company brochure which pulls in all the parts of our new identity. The brochure emphasizes our focus on bringing the clients ideas to life regardless of how big or small they are. "Small ideas! We love them. Small ideas generate endless possibilities. Our team of experienced designers, creative talent and marketing strategists bring our clients brands to life." My favorite visual in the brochure is a sketched hand that shows the different branches of AM+G: Marketing Strategy, Brand Design, Advertising, Packaging, New Media and Environments.

The website is truly the piece that will bring this new look to life. The flash design will create an outerspace environment where the user can navigate through the different topics to learn more about who we are as a company. The user can also click on a video of our President talking informally about the company and what we do. By exploring this outerspace environment, the user will be able to explore for himself what AM+G is all about.

These two pieces, the brochure and the website will form the backbone of AM+G's new image as we embark on the next phase of our growth.